Cuando trabajes con Yerun, conocerás a Jeroen Vaassen. Fundó la empresa para ayudar a las personas a superar su potencial. Las ideas de Jeroen, a menudo rompedoras, surgen con facilidad. Le gusta simplificar las cosas, le apasiona la transformación y el desarrollo de las personas. No se queda de brazos cruzados; se arremanga y trabaja con usted, codo con codo, para ayudarle a alcanzar sus objetivos.

Jeroen habla inglés, español y neerlandés con fluidez y cuenta con 20 años de experiencia viviendo y trabajando en Asia-Pacífico, Oriente Medio, Europa y Sudamérica. Ocupó numerosos puestos de liderazgo y en su último cargo fue responsable de las estrategias comerciales, incluidos precios y distribución, de más de 330 hoteles y resorts en 26 países, incluida China. Es un pionero con una curiosidad natural y un amor por la diversidad cultural.

Andre is a global hospitality executive and advisor, working with owners, operators, and investors to drive performance, scale portfolios, and transform organisations across international markets. His focus is on strategy execution, operational excellence, organisational transformation, and leadership effectiveness.

He brings more than 25 years of experience across Asia Pacific, the Middle East, and Europe, with deep expertise in managing multi-brand hotel portfolios in both managed and franchised environments. Andre has a strong track record in translating strategy into results, improving performance, and building high-performing teams.

Andre spent over 17 years with Radisson Hotel Group, most recently as Area Senior Vice President for South-East Asia & Pacific. In this role, he held full P&L responsibility for a multi-country portfolio of hotels and led regional operations. He executed a restructuring, improved employee engagement, and delivered strong EBITDA growth.

Earlier in his career, Andre held a range of senior corporate and hotel-based leadership roles across Asia Pacific, China, and the Middle East, with a focus on hotel openings, brand standards, large-scale operational programmes, and food and beverage operations.

Andre holds a Bachelor's degree in Hotel Management from the Hotel Management School Leeuwarden (The Netherlands) and has completed executive leadership programmes at Cornell, ESADE, and Georgetown University.