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Hello.

You have

ambition

You are building something new. And the business moves faster than its current structure allows.

Most founders and business owners are not short of ambition: new markets, new capabilities, new teams. The bottleneck is execution. Finding someone with the experience to step in at the right level, take ownership, and move things forward without a six-month ramp-up.

You are entrepreneurial, direct, and action-oriented. You are not just looking for a report or a recommendation. You want someone embedded in the business who can make things happen, across commercial performance, technology, or operations. And who will stay until it works.

Meet our clients

We are driven

by execution

We embed leaders directly into your organisation. We take ownership, make decisions, and deliver.

Every engagement starts with understanding the situation properly. That means asking uncomfortable questions, analysing what the data actually tells us, and forming a clear point of view before acting. We challenge assumptions and push back when something does not add up. We are not here to validate what you already think. We are here to help you move.

We have built and led commercial functions, driven technology transformations, and operated across Asia Pacific, the Middle East, Europe, and the Americas. That range shapes how we think. It means we bring perspective from outside your industry and your context, without losing focus on what actually needs to happen. Pragmatic by nature. Personal in how we work. One focus: turning good strategy into action.

Get to know us better

"Strategy without execution is just theory."

Jeroen Vaassen
Founder & CEO

Interested?

Let’s get in touch and explore what we can achieve together.

Send us a message
+65 9023 0039
hello@yerun.co
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