We are Yerun

Our

services

Our areas of excellence are many and varied. Every solution is tailored to your specific challenge. Before anything, we focus on understanding you: the current situation, the desired outcome, and your unique possibilities to get there.

Through defining strategy and bringing it to action, we build a solid foundation for sustainable growth. And by creating effective leaders and teams, we establish a culture for healthy organizations to flourish.

We put our expert knowledge and experience to work, to support you with:
  • projects around strategy, growth, and technology
  • cultural transformation and organizational (re)design
  • COO as a service, expansion to Asia, and interim management
  • leadership and executive coaching

Our

approach

With our own entrepreneurial background in mind, we understand the importance of getting things done and keep moving forward toward your strategic goals. To use interactive analytics that helps decision-making, instead of static reports and data points. To bring theory to practice, to try new things, and to improve along the way.

That is why we start by gathering broad-view insights and defining your strategic goals, then combine that with a deep dive into the nooks and crannies of your processes, structure, and culture. In this way, we help you sharpen your vision and ensure you have the actual tools and action items to make an impact. And we also love to roll up our sleeves and work alongside you to implement the plans made.

We strongly believe in:
  • being pragmatic and hands-on
  • working together as partners
  • shaking things up a bit
  • providing a different perspective
  • solution-driven methods
  • keeping things simple
  • personal connection
  • having fun

Meet the team

Jeroen Vaassen

Founder & CEO

Jeroen founded Yerun as a boutique firm that unites a network of professionals who are driven by their client’s success and who share a natural curiosity and love of cultural diversity.

He works with executives and decision-makers in bringing strategy to action. With his unique ability to balance fact-based insights with a people-centric method of execution, Jeroen effectively drives the areas of strategy and growth, operational leadership, business transformation, and technology. He is also an investor, co-founder, and advisor to startups and scaleups.

Before this, Jeroen built his career at Starwood Hotels & Resorts, holding various commercial positions in hotels with a focus on new openings. He then took on several regional and corporate leadership roles. In his last position as Head of Revenue Management, Asia Pacific, he was responsible for the commercial strategies of more than 330 hotels and resorts in 26 countries.

As a born global individual with more than 25 years of living and working in Asia Pacific (including China), the Middle East, Europe and South America, Jeroen is passionate about operating in multicultural environments and emerging markets. He is fluent in English, Spanish and Dutch.

Jeroen holds a Bachelor of Arts degree in International Hospitality Management from the Hotel Management School Maastricht (The Netherlands).

Steven Willekens

Partner

Steven is an experienced strategy consultant and executive coach, helping multinationals and PE/VC-owned portfolio companies to grow their business by developing smart strategies, healthy organizations, and impactful leaders. His primary focus is on strategy and organizational design, cultural transformation, team effectiveness and leadership coaching.

He set up Bright Management Consulting in 2016, where he is currently the Managing Partner. Steven was previously Head of Advisory Services at Spencer Stuart in Asia. Before that, he was Director of MNC business for Korn Ferry / Hay Group Greater China. He started his career in the EU lecturing in the areas of organization science and strategy at Maastricht University and afterwards working at a strategy boutique firm Magnitude Consulting in the Netherlands.

Steven is a UC Berkeley-certified executive coach, a KDVI (INSEAD associated) certified executive team coach and holds an MSc in International Economics from Maastricht University (The Netherlands). He authored two publications in Harvard Business Review.